WORDPRESS BUSINESS COACHING
Quit Guessing, and Start Skyrocketing Your Growth!
The only WordPress Coaching & Mastermind program with client results to back it up.
HURRY, ONLY 1 SPOT REMAINING!
WORDPRESS BUSINESS COACHING
Quit Guessing, and Start Skyrocketing Your Growth!
The only WordPress Coaching & Mastermind program proven to deliver results—or your money back!
READY FOR A CHANGE?
An Open Invitation
From: Justin Ferriman
I've Know Your Struggles, And I Have The Answers.
Dear WordPress entrepreneur,
If you're like most WordPress business founders that I work with, you started your business for one reason: freedom.
Maybe you built a plugin to solve a problem you faced yourself, and it became popular.
Or finally created a popular product after years of trying.
Or took over, and grew, a project that had customers.
And it's working. You have some customers. You're making money. But now you're at that crucial crossroads every successful founder faces:
- Your support tickets are piling up
- You're unsure which features to prioritize
- Marketing needs A LOT more attention
- Strong competitors are emerging
- Growth feels slow, or stalled altogether
- And most importantly... you're spending way too much time working on meaningless tasks instead of doing what's best to grow your business
I know exactly how this feels.
LearnDash started as my "lifestyle business" - just me and a contract developer, solving a problem in the WordPress space.
Fast-forward towards the end of my time running the company, and I was leading 40 employees while serving 42,000+ active subscriptions (with NO free version).
The company received awards in e-learning and in WordPress on a regular basis. I was fielding VC offers every week, and ultimately I sold to Liquid Web after 11 long months of an end-to-end M&A process.
That journey taught me something crucial about WordPress businesses. The path from a simple, successful product to a thriving powerhouse doesn't have to be slow.
Every challenge you're facing right now? There's a proven way through it. I know, because I've done it!
- How to price for growth without losing customers
- How to find those hidden revenue streams
- How to scale support without sacrificing quality
- When to make your first hires (and who it should be)
- How to WIN against increasing competition
- Whether to take outside investment
- Where to focus your limited time for maximum ROI
The difference between staying stuck and breaking through often comes down to one thing: having someone in your corner who's already walked this path.
Could you learn how to do this on your own? Maybe.
Honestly, it's hard to say, because many entrepreneurs in the WordPress space are hyper-talented in one area. Most of the time, it's not in marketing & growth.
Also, it could take you years to learn how. Wouldn't a shortcut be better? It certainly would be more profitable, and a better use of your time.
That's why I now work with only a select group of WordPress founders who are ready to scale their businesses while maintaining their freedom.
People just like you!
READY FOR A CHANGE?
An Open Invitation
From: Justin Ferriman
I've Been Where You Are, I Know How To Help
Dear WordPress entrepreneur,
If you're like most WordPress business founders that I work with, you started your business for one reason: freedom.
Maybe you built a plugin to solve a problem you faced yourself, and it became popular.
Or finally created a popular product after years of trying.
Or took over, and grew, a project that had customers.
And it's working. You have some customers. You're making money. But now you're at that crucial crossroads every successful founder faces:
- Your support tickets are piling up
- You're unsure which features to prioritize
- Marketing needs A LOT more attention
- Strong competitors are emerging
- Growth feels slow, or stalled altogether
- And most importantly... you're spending way too much time working on meaningless tasks instead of doing what's best to grow your business
I know exactly how this feels.
LearnDash started as my "lifestyle business" - just me and a contract developer, solving a problem in the WordPress space.
Fast-forward towards the end of my time running the company, and I was leading 40 employees while serving 42,000+ active subscriptions (with NO free version).
The company received awards in e-learning and in WordPress on a regular basis. I was fielding VC offers every week, and ultimately I sold to Liquid Web after 11 long months of an end-to-end M&A process.
That journey taught me something crucial about WordPress businesses. The path from a simple, successful product to a thriving powerhouse doesn't have to be slow.
Every challenge you're facing right now? There's a proven way through it. I know, because I've done it!
- How to price for growth without losing customers
- How to find those hidden revenue streams
- How to scale support without sacrificing quality
- When to make your first hires (and who it should be)
- How to WIN against increasing competition
- Whether to take outside investment
- Where to focus your limited time for maximum ROI
The difference between staying stuck and breaking through often comes down to one thing: having someone in your corner who's already walked this path.
Could you learn how to do this on your own? Maybe.
Honestly, it's hard to say, because many entrepreneurs in the WordPress space are hyper-talented in one area. Most of the time, it's not in marketing & growth.
Also, it could take you years to learn how. Wouldn't a shortcut be better? It certainly would be more profitable, and a better use of your time.
That's why I now work with only a select group of WordPress founders who are ready to scale their businesses while maintaining their freedom.
People just like you!
FROM IDEA TO REALITY
Your Business Has So Much More Potential... Let's Unlock It!
The founders who I work with have really built something valuable. They have:
- A solid product that customers love
- Steady revenue coming in
- Real potential in their niche
- A predictable sales cycle
But they're stuck at what I call the "founder's ceiling" - that point where you can't grow further without fundamental changes in how you operate.
Sound familiar?
Maybe you're working 60+ hour weeks just to keep up.
Maybe you're afraid to take a vacation because everything relies on you.
Or maybe you're turning down opportunities because you just don't have the bandwidth.
This is exactly where I was with LearnDash.
I had built a successful WordPress product, but found myself trapped by its success. Every new sale meant more support, more features to build, more marketing to manage.
I was living the "lifestyle business" dream... except there wasn't much lifestyle to speak of.
But There's a Proven Path.
What I discovered - through years of trial and error, costly mistakes, and eventual success - is that scaling a WordPress business comes down to three critical elements:
- Clear Strategic Direction: Knowing exactly what moves to make next, understanding your true market position, and having confidence in your decisions
- Proven Systems & Processes: Operations that run without you, team structures that actually work, and marketing that scales predictably
- Support & Accountability: Guidance when you need it, experience you can trust, and people who understand your challenges
This is why I created the BrightGrowth Coaching and Mastermind Program!
FROM IDEA TO REALITY
Your Business Has So Much More Potential... Let's Unlock It!
The founders who I work with have really built something valuable. They have:
- A solid product that customers love
- Steady revenue coming in
- Real potential in their niche
- A predictable sales cycle
But they're stuck at what I call the "founder's ceiling" - that point where you can't grow further without fundamental changes in how you operate.
Sound familiar?
Maybe you're working 60+ hour weeks just to keep up.
Maybe you're afraid to take a vacation because everything relies on you.
Or maybe you're turning down opportunities because you just don't have the bandwidth.
This is exactly where I was with LearnDash.
I had built a successful WordPress product, but found myself trapped by its success. Every new sale meant more support, more features to build, more marketing to manage.
I was living the "lifestyle business" dream... except there wasn't much lifestyle to speak of.
But There's a Proven Path.
What I discovered - through years of trial and error, costly mistakes, and eventual success - is that scaling a WordPress business comes down to three critical elements:
- Clear Strategic Direction: Knowing exactly what moves to make next, understanding your true market position, and having confidence in your decisions
- Proven Systems & Processes: Operations that run without you, team structures that actually work, and marketing that scales predictably
- Support & Accountability: Guidance when you need it, experience you can trust, and people who understand your challenges
This is why I created the BrightGrowth Coaching and Mastermind Program!
What Makes BrightGrowth Different?
This isn't some program where you get generic business advice. This is a comprehensive support system specifically for WordPress product founders.
I've had success in this space doing exactly what you're doing. I'll show you how to reach higher levels of success (no matter how you define it).
Here's exactly how we work together:
What Makes BrightGrowth Different?
This isn't some program where you get generic business advice. This is a comprehensive support system specifically for WordPress product founders.
I've had success in this space doing exactly what you're doing. I'll show you how to reach higher levels of success (no matter how you define it).
Here's exactly how we work together:
01
🤝 Monthly Masterminds
Picture this: You're in a room (virtually) with 8-12 other ambitious WordPress founders. People who understand your challenges because they're living them too.
Every month, we:
- Share wins and challenges
- Solve real problems together
- Create accountability
- Build lasting relationships
I personally facilitate these sessions, ensuring you get actionable solutions, not just theory.
02
📞 Personalized 1-on-1 Coaching
Twice a month, you and I will dive deep into your business. This is where we:
- Create clear action plans
- Solve pressing challenges
- Identify and attack growth opportunities
- Remove perceived roadblocks
- Track progress
- Adjust strategy
03
💬 Exclusive 24/7 Direct Access
Running into an urgent issue? Need quick feedback on a decision? This is where BrightGrowth truly shines, and where you get a leg-up on all your competition!
- Direct access to me, anytime via Slack or email
- Ultra-private Slack group with fellow founders
- Quick responses when you need them most
- Never feel stuck or alone
There is no limit to what you can ask, I've pretty much done it all in the business world.
Need a landing page reviewed? Message me.
Want an extra set of eyes on an email you're about to send? I'll take a look, and make recommendations for how to improve it's conversions.
Wondering how to deal with that difficult employee? Been there, done that!
I am here to support and encourage you, while at the same time helping you to make your business better. Every-single-day-of-the-week!
I Deliver Results That Matter To YOU!
"Justin's ideas and suggestions have already translated into thousands of dollars of additional revenue for our products, so the ROI is quantifiable."
- Colin D. | FooEvents
"Justin is a great mentor. His advice and support during this period of my entrepreneurial journey has been very valuable. He helped me to clarify doubts I was having concerning how to move forward into growth."
- Arlette P. | Educology
"'I will never need a coach' - that was me before I met Justin, and now, I'm not even sure how I would grow my business without him. His first-hand experience and actionable suggestions resulted in a significant revenue boost, and we are just getting started!
- Patrick P. | Simply Static & Ollie WP
THE PROCESS
How We'll Transform Your Business
Let me show you exactly how we'll take your WordPress business to the next level over the next 6 months:
Starting with Foundations for Scale
In these crucial first 90 days, we focus on immediate "quick-win" while building for long-term growth. You'll discover:
- Which metrics actually matter for your business (hint: it's not what most people track)
- How to package and price your offering for maximum profit (we achieved 76% margins at LearnDash using these strategies)
- Where to focus your limited time and budget for getting the biggest ROI in the quickest amount of time
- The exact systems successful WordPress companies use to reduce founder overwhelm
Starting with Foundations for Scale
In these crucial first 90 days, we focus on immediate "quick-win" while building for long-term growth. You'll discover:
- Which metrics actually matter for your business (hint: it's not what most people track)
- How to package and price your offering for maximum profit (we achieved 76% margins at LearnDash using these strategies)
- Where to focus your limited time and budget for getting the biggest ROI in the quickest amount of time
- The exact systems successful WordPress companies use to reduce founder overwhelm
Moving onto Acceleration & Growth
With your foundation in place, we'll focus on some of the following strategic growth initiatives:
- Creating marketing systems that scale predictably
- Positioning your product for market leadership
- Building and managing a team that supports your vision
- Developing processes that run without you
Moving onto Acceleration & Growth
With your foundation in place, we'll focus on some of the following strategic growth initiatives:
- Creating marketing systems that scale predictably
- Positioning your product for market leadership
- Building and managing a team that supports your vision
- Developing processes that run without you
Securing Your Business with Strategic Future-Proof Planning
Throughout our sessions, we'll discuss and implement strategies to position your business for continued, future-proof growth. Whether you want to pursue a lucrative exit, or just year-over-year growing revenue.
- Review progress and wins, adjust as needed
- Create your long-term growth plan (or possible sale)
- Fine-tune your systems and processes
- Ensure scalable operations are in place
Securing Your Business with Strategic Future-Proof Planning
Throughout our sessions, we'll discuss and implement strategies to position your business for continued, future-proof growth. Whether you want to pursue a lucrative exit, or just year-over-year growing revenue.
- Review progress and wins, adjust as needed
- Create your long-term growth plan (or possible sale)
- Fine-tune your systems and processes
- Ensure scalable operations are in place
TAKE ACTION
Why My System Works
Unlike generic business coaching, BrightGrowth is built specifically for WordPress product businesses. Every strategy, every system, every piece of advice comes from real experience in our space.
Think about it:
- When you're struggling with WordPress-specific challenges, wouldn't it help to talk to someone who's not only been there before, but who succeeded?
- When you're making crucial decisions about your product's future, wouldn't it be valuable to have a sounding board who understands the WordPress ecosystem?
- When you're facing tough choices about growth, wouldn't you want guidance from someone who's navigated those exact waters?
RESULTS
Just a Few of My Client Wins
What good is coaching if you don't get anything from it? Check out some of my recent wins with my clients:
TAKE ACTION
Why My System Works
Unlike generic business coaching, BrightGrowth is built specifically for WordPress product businesses. Every strategy, every system, every piece of advice comes from real experience in our space.
Think about it:
- When you're struggling with WordPress-specific challenges, wouldn't it help to talk to someone who's not only been there before, but who succeeded?
- When you're making crucial decisions about your product's future, wouldn't it be valuable to have a sounding board who understands the WordPress ecosystem?
- When you're facing tough choices about growth, wouldn't you want guidance from someone who's navigated those exact waters?
RESULTS
Just a Few of My Client Wins
What good is coaching if you don't get anything from it? Check out some of my recent wins with my clients:
Coached a client to a lucrative 7-figure exit.
The founder of an established brand in the WooCommerce space was ready for a transition. Using my experience, I helped them to gain clarity and get what they wanted in the deal.
Helped a client make over $20,000 in a single day.
My client was on the cusp of a big release, and so I knew they needed to make it impactful. I walked them through my favorite promotion strategy sequence, which resulted in $20K in a single day (and many thousands after).
Increased a client's ARR by over $90K in one hour.
My client was stressed, and needed more revenue, fast. We walked through their business and identified a crucial area that would add $90K to their bottom line. They implemented the plan, and by our next session, they were $90K to the good!
Helped a client to focus their marketing efforts, resulting in their first $1,000+ sales day.
My client was spinning their wheels, getting distracted and not making any significant money from their product. I helped to clarify their objective and gave them a marketing strategy, resulting in their first ever $1,000 day.
Showed a client how to increase revenue on autopilot with only an hour of implementation work.
Not every software product needs new features to generate more revenue. Using a simple post-sales tactic, I showed my client how to add thousands of dollars to their bottom line from just an hour of work.
Coached a client through acquiring an 80K active install plugin for $0.
This client wanted to grow their product portfolio, but didn't have the funds for a pricey acquisition. We talked through a viable target product, and I helped them craft an offer letter that secured the sale for a plugin with over 80K active installs for free!
Increased conversions of a client's pricing page by 4%.
My client's product was making some sales, but not a lot of them. I analyzed their pricing page and made strategic suggestions on what to change. After making the changes, their conversions went up by 4%.
Helped a client get control over their schedule, and regain motivation.
This client had no motivation because they felt trapped by their business. I've been through the same thing, and so I shared my strategies on regaining control. They are now more at peace, and motivated, than ever before to tackle new challenges!
Helped client create an upsell product, increasing customer LTV by 36%.
My client's membership site had a predictable LTV, and it had been that way for years. We brainstormed a relevant, post-sale upsell that increased LTV by 36%!
Increased ARR by over 20% for a client in our first two sessions together.
At the beginning of our coaching, my client explained details around their pricing. I made strong suggestions on changes that they should implement. They made the changes, and ARR went up by over 20%!
EXCLUSIVE BONUS
The BrightGrowth Playbook
As an added bonus, everyone in the Mastermind gets access to my secret manual of tactics, tools, and tips for Marketing, Sales, Growth, and Operations.
This is the WordPress entrepreneur resource that I wish I had! An accumulation of years of firsthand insights and successful client strategies, now accessible to you!
- Tactics & Templates to Use Today for Converting More Leads into Sales
- Proven Paid and Organic Marketing Strategies for Maximum Reach
- Simple Profit Booster Methods That Only Take 20 Minutes to Implement
- How To Beat The "Bigger Guys"
- 28,000+ Words (and growing!)
This is NOT for Everyone
As much as I would love to work with everyone, the truth is that my coaching isn't a "one-size-fits all" approach. As such, I am highly selective with who I work with.
Best if:
✅ You have a product business (plugin, theme, membership site, or course)
✅ You're making at least $120K ARR
✅ You're ready to scale and want to know the best ways to do it
✅ You value learning from the proven experiences of others
✅ You're willing to give to the group as much as you receive
This is NOT a fit if:
❌ You're still in the idea phase
❌ You're looking for quick fixes
❌ You're resistant to change
❌ You don't see value in coaching
❌ You don't enjoy mastermind groups
❌ You prefer to figure everything out on your own instead
Choose Your Plan, and Let's Get Going!
I maintain a strict limit of 15–18 clients to ensure everyone gets the attention they deserve. Once that limit is reached, I close the doors!
I only have ONE spot left!
Want to chat first? Schedule a call
Starter
Best for a little extra guidance and community.
- Monthly Mastermind
- Monthly Personal 20min Q&A Call with Justin
- Private Slack Access
- The BrightGrowth Playbook
$259 /mo
Hurry - Only 1 Spot Left!
Max Impact
Best for biggest impact and quickest results.
- Monthly Mastermind
(Priority Participant) - 2 Deep Strategy Sessions/mo (1hr each)
- Detailed Content Reviews (emails, marketing materials, job openings, strategy, etc.)
- Private Slack Access
- The BrightGrowth Playbook
$859 /mo
Hurry - Only 1 Spot Left!
Momentum
Best for deeper strategies and momentum.
- Monthly Mastermind
(Priority Participant) - Monthly Deep Strategy Session (1 hour)
- High-level Marketing Material Reviews
- Private Slack Access
- The BrightGrowth Playbook
$559 /mo
Hurry - Only 1 Spot Left!
⛊ Money-Back Guarantee
If after 90 days you don't believe that our time together was worth it, then let me know, and I will return all of your money. That's how confident I am that you will see positive ROI from working together on your strategic goals.
Stop Guessing, Let Me Help You!
"Justin has not only helped me make a lot of money, he's helped me find professional & personal happiness. His enthusiasm has a way of giving you the confidence and motivation to overcome your challenges."
- Ross J. | 3.7Designs
"Justin is a great coach with deep marketing experience. He's been in the trenches and also knows how to navigate complex situations. He truly cares and is invested in your success!"
- Nathan T. | NSquared
"The Mastermind groups are 🔥🔥🔥"
- Alex S. | Siren Affiliates
"It has only been a few months and working with Justin has clarified priorities and he connected me with others. Everything just seems more achievable now."
- Valerie E. | CEUey
"Justin's insights and experience have led me down paths I wouldn't have thought of - very happy with the results and the return on investmennt!"
- Ross M. | Search & Filter
"Justin has put together a group of trusted individuals who are all looking for mentorship, but are also trusted resources on topics and problems. I know that I can ask for feedback, recommendations, suggestions, help, etc. and get answers or offers that I can trust."
- Matt P. | SendWP
"Justin built and sold a very successful business, and his coaching style is super motivating. If you're looking for someone with powerful insights and a proven track record to help you crush it in business and personal growth, Justin's your guy."
- Adi S. | CozmosLabs
Frequently Asked Questions
What do I get after signing up?
I will personally invite you to the Private Slack group. Here is where we'll be able to chat privately, interact with others, share files, and schedule our sessions. We will then schedule our first meeting to kick things off as soon as possible. You will get access to The BrightGrowth Playbook so that you can hit the ground running!
How much time do I need to commit?
Plan for 2-4 hours per month, which includes our coaching sessions and monthly mastermind. This doesn't include any time you spend interacting with the group, or messaging me with questions in our Private Slack.
What kind of direct access do I get?
Direct access to me in our Private Slack channel, our one-on-one coaching sessions. When you need help, you get it - no gatekeepers, no delays.
How is this different from other coaching programs?
This is specifically built for WordPress product businesses, by someone who created a new market segment, ran the leader of the segment, and had a highly lucrative exit. No generic advice - just proven strategies for our industry from someone who has been where you are.
Do I need to sign a long-term contract?
No. Pricing is monthly, and you can stop at any time.
Can I switch between plans?
Yes. Most people start with the Max Impact, and then after four to six months switch to another plan. When they are ready, they ramp back up again.
I still have questions, how can I contact you?
Email me, or schedule a call!
Frequently Asked Questions
What do I get after signing up?
I will personally invite you to the Private Slack group. Here is where we'll be able to chat privately, interact with others, share files, and schedule our sessions. We will then schedule our first meeting to kick things off as soon as possible. You will get access to The BrightGrowth Playbook so that you can hit the ground running!
How much time do I need to commit?
Plan for 2-4 hours per month, which includes our coaching sessions and monthly mastermind. This doesn't include any time you spend interacting with the group, or messaging me with questions in our Private Slack.
What kind of direct access do I get?
Direct access to me in our Private Slack channel, our one-on-one coaching sessions. When you need help, you get it - no gatekeepers, no delays.
How is this different from other coaching programs?
This is specifically built for WordPress product businesses, by someone who created a new market segment, ran the leader of the segment, and had a highly lucrative exit. No generic advice - just proven strategies for our industry from someone who has been where you are.
Do I need to sign a long-term contract?
No. Pricing is monthly, and you can stop at any time.
Can I switch between plans?
Yes. Most people start with the Max Impact, and then after four to six months switch to another plan. When they are ready, they ramp back up again.
I still have questions, how can I contact you?
Email me, or schedule a call!
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